#Entreprise
Groupe Beneteau enters exclusive negotiations with Trigano for the sale of its Housing business
This year IRM is rethinking the overall aesthetics of its rental collection and unveiling a visual signature that favors the integration of the home into the landscape of its environment.
Framing to enhance
A new exterior design motivated by the need for successful integration into the landscape, with the aim of promoting the aesthetic harmony of the campsites' plots. The IRM 2024 range has been given a new visual signature on the 17 models that make up its collection:
- Single or double slope roof
- New cladding blade redesigned to bring rhythm and modernity.
- New rounded edge to frame the gable.
- Integrated LED strip along the entire length and an additional exterior lamp for well-lit evenings on the terrace.
- IRM logo affixed as a signature under the new roof edge.
Increased life
And to make the campsites enter a new dimension, IRM innovates and proposes its innovation MODUL'HOMES . These "enhanced life" modules enhance the functions of its accommodations. Covered terrace, relaxation area, additional room, bike storage, whatever the needs of the campsite and the holidaymakers, they adapt. Equipped with the same visual signature as the mobile homes for a better integration, they are covered with a clear canvas protecting from the sun and bad weather.
A contemporary decoration with a soft touch
For its interior atmosphere, IRM has chosen a natural and cosy decor in which everyone can easily project themselves. From the warm blond wood to the "sea rush" effect floor covering and the rounded furniture edges, the atmosphere is conducive to well-being and barefoot relaxation.
